ClickZ: Three-Step Brand Checkup
Martin Lindstrom, co-author of the book BRANDchild, has a decent three-point review for whether or not your web site is achieving its brand objectives:
- Can you smash your site to pieces and still recognize it from the fragments?
- Do your communication materials have synergy?
- Does your site talk to your marketing department or your customers?
I especially like that last one.