ClickZ: Three-Step Brand Checkup

Martin Lindstrom, co-author of the book BRANDchild, has a decent three-point review for whether or not your web site is achieving its brand objectives:

• Can you smash your site to pieces and still recognize it from the fragments?
• Do your communication materials have synergy?
• Does your site talk to your marketing department or your customers?

I especially like that last one.