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Is Intrusive Advertising a Lazy Cop Out?

Business 2.0: Online Advertising After the Bust

In a Business 2.0 article, Jimmy Guterman looks at the current state of online advertising and questions where it is headed saying:

"There's only one question the many recent reports (from DoubleClick, Nielsen, and others) have left unanswered: Are ads getting more in-your-face because that tactic works — or because advertisers can't come up with anything better?"


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