iProspect Release: iProspect Unveils Pay Per Click Advertising Bid Management Tool

iProspect, the firm that just filed a patent on bid management technology, launched its bid management tool along with those of tens of others bowing their new wares at the Search Engine Strategies Conference taking place in San Jose. iProspect said this product's major difference is that it manages campaigns globally across hundreds or thousands of keywords. iProspect accuses other bid management tools of working keyword-by-keyword, failing to provide objectives and rules that apply across an entire campaign effort.