24/7 Real Media teamed with I/Pro to launch a behavioral marketing audit. I/Pro will offer to its website clients the ability to use 24/7 Real Media's Insight XE analytics product to determine behavioral audience characteristics. In addition to providing third party credibility, the I/Pro offering will allow small and medium sized sites to delineate their audiences. To date, the panel-based syndicated research services have only been able to get enough data to accurately measure the larger sites. Initially, the audits will concentrate on eight specific behavioral patterns, including online buyers, investors and travelers, reflecting the segments with the largest advertising demand.