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iPlayer's Popularity Kicks Off UK Net Neutrality Discourse


The iPlayer

The popularity of BBC's iPlayer, which streams shows online, has brought the (perpetually unpopular) net neutrality debate to British shores.

British ISP Plusnet says traffic for streaming video has doubled since the BBC relaunched the iPlayer in December, says NewTeeVee.

The number of customers streaming over one gigabyte per month also doubled between December and January.

With streaming costs tripling and the iPlayer accounting for 5 percent of its total traffic, Plusnet may ask the BBC to help cover the costs — much like AT&T asked Google to do when YouTube traffic exploded in 2005.

The government put its broadband internet model under review, according to the BBC. The industry's current infrastructure cannot cope with the increase in demand for downloads, video, and music.

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