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IPG's FCBi Wins Motorola Digital Ad Account

No. 2 cell-phone maker Motorola awarded the digital and relationship marketing portion of its global account, estimated $100 million, to FCBi, part of troubled Interpublic Group' Foote Cone & Belding, AdAge reports. The switch is the third this year by Motorola as it realigns its marketing and media agencies. The activity has led to speculation that Motorola's agency of record, WPP Group's Ogilvy & Mather, is losing its grip on the $100 million account. IPG yesterday lost General Motors' $3.8 billion U.S. media account.

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