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Home » Archives » 2002 » Nov » 05

Invertising: Invitational Marketing

ExecutiveSummary.com: MicroAd, Example of 'Invertisement'
Web-User (UK): World's Smallest Web Ad Goes Live

I comment that this claim of "the world's smallest ad" could be seen as an example of a type of promotion I dub "invertising" — i.e., unlike advertising, which intrudes, invertising invites.

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