searchengineblog: Interview with Danny Sullivan :: Search engine blog:

Here's a good interview with the man who makes it his business to know everything there is to know about search engines. Here's a tidbit on how he sees search engine marketing:

Question: While online marketing trends come and go, search engine marketing appears to have been a constant. Where do you see SEO heading in the future? Does it have a future?

Answer: Absolutely, search engine marketing has a future. At a conference earlier this year, I likened search engines to being a "reverse broadcast network." People pay tons to be on television because you can get your message out in front of millions of people: broadcasting. With search engines, millions of people are telling you *their* messages: what they want to buy, purchase or get information about. You don't broadcast to them; instead, it's the reverse, they broadcast to you.