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Interview: Regis McKenna

eMarketer: It's the Technology, Stupid

Regis McKenna will speak at AD:TECH in SanFrancisco in June and he has warned that what he has to say might be a bit controversial. eMarketer grabbed an interview with the luminary to ask him about the future of marketing. He says there are big changes ahead for the marketing discipline and everyone better get ready to embrace them.

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Interview: Regis McKenna

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