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Interview: Coke to Bow Social Networking Effort

iMedia: Coca-Cola's Mark Dooley

iMedia interviewed Mark Dooley, Coke's main online brand manager. He revealed that the soft drink purveyor plans a big social networking-oriented marketing effort online soon. His team is growing, and he reports more brands are shifting more dollars online.

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Interview: Coke to Bow Social Networking Effort

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