MediaLife: Yet More Growth For Internet Radio
According to Arbitron and Edison Media Research, Internet radio is up from a 5% usage rate in January of 2000 to 17% today. And, more people are trying it today (34%) than they did in 2000 (25%).
In terms of Internet-only radio (as opposed to Internet radio and off air radio broadcast on the Internet), the current usage figure is 19% compared to 12% in 2002. The medium is being adopted by younger demos with 43% 18-24 and 36% 25-34.
Personally, I just hope Internet radio can cure the blandness of the Clear Channel sameness we now hear all across the country.
