E&P Online: Newspaper Outsiders Offer Tips for Web Sites

In this article, online experts such as Kathy Yates, president and CEO at Marketwatch; Gary Kebbel, AOL news director; and Tolman Geffs, CEO of Internet Broadcasting Systems offer advice to newspapers regarding thier online efforts. Among the recommendations:

• Local newspapers should create more of an online community with their sites.
• Newspapers should promote their sites within their printed products similar to how TV pushes viewers to their own websites.
• Newspapers should bolster their news timeliness with wireless mobile editions.
• Local papers should carry more local news online as well as create archival databases form story background information.