eMarketer: In Ads They Trust?
Some not so good news about the trust level of online advertising compared to offline. It's really not surprising though considering all the dreck and sleeze that attacks you throughout the day. That's not to say offline advertising is squeeky clean. But between the Nigerian scams and the Gator pop ups, it really does test your limits sometimes.
PlanetFeedback surveyed US consumers this month to learn what types of advertising and marketing vehicles they trust, and found that 61% trust word-of-mouth product recommendations, 47% trust print ads and 42% trust TV ads. Only 8%, however, feel the same about Web site banner ads and just 2% feel the same about pop-up ads.
PlanetFeedback notes that the majority of its respondents were women and had broadband Internet connectivity. The company also asked consumers which forms of marketing and advertising they consider annoying. A whopping 83% cite pop-up ads while 77% qualify spam as annoying.
