Press Release: U.S. Advertising Market Shows Healthy Growth Spending up 4.2% in 2002
CNET:
Total advertising expenditures for all media in 2002 showed stronger than expected growth of 4.2% compared to 2001(a), according to the latest figures from CMR/TNS Media Intelligence, the leading provider of strategic advertising and marketing communications information.
CMR/TNS reports that total ad spending for 2002 came in at $117.3 billion, compared to $112.5 billion in 2001. "This year's growth is a result of a strong second half reflecting the vibrant network upfront, the elections and holiday spending," comments Steven Fredericks, president and CEO of CMR/TNS Media Intelligence.
Internet advertising was down to $5.74 billion from $6.52 billion in 2001, although CMR forecasts a growth of 7.4% for 2003.
