Internet Broadcasting, which creates websites and sells ads for local TV stations, is partnering with Crisp Wireless to bring content from those stations to mobile users.

Internet Broadcasting, owned by three major television station groups - Hearst-Argyle, Post Newsweek and McGraw Hill Cos. - will offer local mobile content such as weather radar images, sports headlines and scores, Ad Age reports. The partnership will initially provide content from three stations: NBC5i in Dallas; KCCI in Des Moines, Iowa; and WJXT in Jacksonville, Fla.

"We are extending and enhancing what we do on websites for the mobile environment. Crisp Wireless has technology that detects what your phone will allow to be presented," Clayton Rose, Internet Broadcasting’s EVP-business and corporate development, is quoted as saying. 

Internet Broadcasting represents broadcast network owned-and-operated stations as well as independently owned affiliates. It has profited both from creating and selling sites for local stations and from piecing together a national advertising offering from the local TV websites, while letting local stations handle online sales.