I-Media: "Six Truths About Interactive Marketing"
It’s a Blank Canvas
Advertising Needs to Deliver Value
Align with Lifestyles and Interests
Capitalize on Interactive’s Strengths
Acquire Once, Remarket as Needed
It’s All About the Brand
Now ask yourself - how many online campaigns are consistent with all these 'truths'? As revealing, ask yourself - is the industry moving in a direction compatible with these 'truths'?
The trends identified aren't necessarily new, but it is interesting to see them discussed together, and in this context. Well worth taking the time to read in full.
