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Interactive Creative Yields Better Results

MediaPost: Report Confirms Essential Online Ad Tenant: Interactivity Is Better

As confirmation of what all in the online industry already knew instinctively, a new report finds interactive ads do, in fact, perform better that non-interactive ads. Dynamic Logic's MarketNorms report reported all areas from brand awareness to brand favorability to purchase intent increased significantly through use of interactivity in online advertising.

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Interactive Creative Yields Better Results

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