For those keeping up with the new cliques on the block, the Interactive Marketing Association has been formed in Austin, TX.

The AustinIMA is officially the first interactive marketing group for the "third most innovative city in the country," - a title bestowed upon Austin by the Wall Street Journal.

The AustinIMA is a non-profit organization dedicated to "championing innovation" in digital marketing. It also serves as an open space for professional peer collaboration in the marketing, publishing and agency spaces.

Membership will include creative professionals, tech firms, design companies, and other professionals that find themselves somehow involved in the digital marketing realm.

A kick-off event takes place on Thursday, August 23 at Roux Restaurant on 214 E. Sixth St. Digital media specialists in attendance will include nFusion, GSD&M, T3, Sicola Martin and Tocquiny. The welcome address will be conducted by Tom Ball.