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Intel & Google Partner to Create B2B Tools

Intel is teaming with Google to create an online marketing toolkit catering to thousands of small businesses in its Intel Inside co-op marketing program, reports Ad Age.

Opening in May, the "virtual marketing storefront" will help Intel reseller partners buy online ads from Google. The marketing tools will make it easier for Intel Inside licensees to set-up a campaign. Licensees will also be allowed to use co-op provided by Intel for out-of-pocket expenses.

The two began work on the initiative more than a year ago.

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