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Instagram Integration Will Happen Sooner Than Expected—For Consumers and Hopefully Developers Too

Mark Zuckerberg unveiled news of Facebook’s $1 billion acquisition of photo-sharing app Instagram on Monday afternoon—an announcement that quickly spurred a wave of speculation and analysis and predictions about where Facebook is headed with this deal.  A consensus developed that Facebook will use the app to better position itself in the mobile space—specifically in m-commerce and possibly F-commerce. It will also use it to better compete against Pinterest and improve its visual search discovery.

Now, Inside Facebook reports that the two companies have been working on an Open Graph integration for weeks. One conclusion to draw from that is all of the above is still set to happen—but likely much faster than many in the market currently expect.

Facebook confirmed to Inside Facebook just before the acquisition was announced that it has already enabled Timeline permission to post photos from Instagram, from those users who have connected their accounts to Facebook, without requiring users to re-authorize the application.

A key question is whether it will allow other developers to do the same, Inside Facebook said.

Drawing Closer to Developers

If recent history can be a guide, the answer is likely yes.  Facebook has been making greater efforts to bring third-party apps deeper into the fold, it said in a blog post recently.  Last month it released several new application programming interfaces that allowed third-party app developers to include tags of friends and locations. More recently it introduced new tools for developers to monitor the progress of their applications.


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