Marketers believe that in-person events are one of the most effective marketing tactics, reports BtoB Online (via MediaBuyerPlanner), citing an American Business Media survey of 860 B2B marketers. Some 63 percent of respondents said events were most effective for lead generation, and 61 percent said they were most effective for brand building.

The survey also showed that 49 percent of B2B marketers have been using online marketing this year, and 55 percent expect to use online by 2008.