The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
The latest practical news and developments at the intersection of search, email,
social media, mobile marketing, web analytics, online advertising, ecommerce and more.
Marketing News on Twitter Interactive marketing RSS newsfeed
Advertisement
Advertisement
MARKETING JOBS

Infusionsoft Wins Gargantuan Financing


Do-It-Yourself Marketing Platform

Marketing management platforms are increasingly seen as must-haves, in part due to the ever-increasing diversity of marketing tactics available to advertisers in the digital age. But a $54 million investment Goldman Sachs just made in Infusionsoft implies a level of investment unseen but for major industry players expected to control a specific and large portion of internet infrastructure.

The sheer scale of the financing begs the question of what Infusionsoft plans to do with the cash. In their statement, they mention three things:

  • Product Development
  • Marketing and Sales
  • Partner Education (domestic and internationally)

Their market is a large one, focusing on small businesses with employee numbers ranging between two and 25. It is a very large market that currently does not have a consolidated set of general marketing platform vendors, and currently does not have a high usage penetration among those existing vendors.

To receive updates on this and related matters, subscribe by putting your email address in the box in the upper-right hand corner of the web page.

Search

Related Topics

Advertisement

Subscribe to MarketingVOX|News

Latest interactive marketing news Latest media planning news & facts Latest marketing data & research