MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS

InfoWorld Ends Print Run, Moves Online

IDG's InfoWorld, an online innovator, has announced that it will end its print run, shifting its focus to online and events, paidContent reports.

InfoWorld's staff, though aware that the print version's time was short, apparently hadn't been offcially informed and found out via reports in the San Francisco Chronicle and Silicon Valley rumor blog Valleywag, both of which had picked up a MediaSurvey report (sub. required).

"InfoWorld is not dead. We're not going anywhere. We are merely embracing a more efficient delivery mechanism - the Web," wrote Editor-in-Chief Steve Fox. There will be few layoffs, as most of the staff will move to the online or events sections of the publisher.

Former InfoWorld veteran Matt McAlister discusses the move on his blog: "IDG is doing a smart thing if merely experimenting with the model for how to move entirely online for the rest of the 'fleet.' Somebody had to step forward, and InfoWorld is as well positioned to make that transition as anybody."

Related Topics

major players news
online ad market
ad selling
publishing
best practices
ad buying & planning
branding
signs of what's to come
media convergence
broadband
e-commerce
computers & tech

Search

VideoEgg
sponsor
E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News

MARKETING JOBS