Database giant infoUSA has announced its agreement to acquire New Jersey-based list broker and manager Mokrynskidirect, whose customer base is mainly consumer catalog-oriented, writes BtoB (via MediaBuyerPlanner). Under the deal expected to close May 31, Mokrynskidirect's existing management and name will continue and the company will run independently. "The acquisition of Mokrynskidirect is a continuation of infoUSA's strategy to consolidate the fragmented list brokerage and management industry," said Vin Gupta, infoUSA chairman-CEO.

The acquisition makes database giant infoUSA a formidable force in the catalog list brokerage and management space, writes DM News. "Between Mokrynskidirect and Millard Group, you've got the two premier players in the catalog marketplace," said Ed Mallin, president of infoUSA's Donnelley Marketing Group.

Mokrynskidirect will be part of Donnelley Marketing along with Edith Roman, Walter Karl and Millard - all acquired by infoUSA in recent years.

Mokrynskidirect brings with it catalog clients such as Tiffany & Co., Bloomingdale's, The Home Depot Inc. and Dr. Leonard's. Millard Group, which infoUSA bought earlier this year, has names such as J. C. Penney, Lands' End, Nike, Mattel and Orvis.

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- Mokrynskidirect Forms Alliance with STG Media