iMedia Connection: Interview w/Jon Berry
iMedia published an interesting discussion between Joseph Jaffe and Jonathan L. Berry on the role of influencers in marketing.
Barry: A surprisingly high number of Influentials find online advertising to be useful to them. I don’t think that should be considered an endorsement of banner ads or SPAM, because this is a group that takes great umbrage to any sort of encroachment onto their personal terrain. But it does, I think, create an opening for online advertising to grow and evolve, and change, and become richer and more interactive.
