MarketingVOX: The Voice of Online Marketing | MEDIA KIT | NEWS TIPS
Laredo Group - Click Here!

Indy Agency Doner Takes Amazon Upon Its Shoulders


Old brand seeks revamp

Web retail giant Amazon.com has chosen Doner to produce fresh marketing for its brand, reports Advertising Age.

Doner was founded in 1937 in Southfield, Michigan. It is the largest privately-owned ad agency in the United States. Agencies chosen to assist Doner include WPP's Cole & Weber United, Publicis/Seattle — owned by Publicis Groupe — and McKinney, which recently repurchased its liberty from Havas.

Amazon is historically conservative with campaign ad spend. TNS Media Intelligence reports it burned a mere $25 million on measured media in the US last year.

But its popular wireless ebook product, Kindle, may raise the stakes. Kindle went live in November at the retail price of $399 — a steep price that nonetheless did not prevent Amazon from selling out in just five and a half hours.

Amazon is rumored to be preparing an updated version of Kindle. It recently also purchased interest in several book-oriented social networking sites, including Shelfari and Abebooks.

Agencies were reportedly solicited for ideas about how best to position Kindle in the future.

Related Topics

major players news
online ad market
biz buzz
branding
domain names
e-commerce
major brands
agencies & ad departments
major account moves
Advertising

Search

E-Mail This Story email this story «
Related stories:

Subscribe to MarketingVOX|News