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Industry Buzz & Snippets: 9/23/08

They want their shares back!

Ad Networks and Analytics:

  • Search Engine Land is compiling a list of 11 ways digital marketers are affected by the Wall Street meltdown.
  • Collective Media launched AMP 2.0. THe updated platform better equips online publishers to create their own branded ad networks, and evaluate ad performance across audiences based on demographic, geographic, behavioral or contextual criteria.
  • LucidMedia has launched a Spanish version if its contextual ad platform. The company believes it may be the first such platform in the display space.

Agencies and Marketing Execs:

  • At the IAB's Mixx conference, Google elaborated on the details of its relationship with Publicis Groupe.
  • Siegel+Gale launched a "Dynamic Media" practice. Thomas Mueller was appointed Global Director.
  • Gorilla Nation/Canada adds five to its Toronto Staff: account execs Carrie McKenna and Grant le Riche, and online media planners Chris Lombardi (senior level), Aisha Garcia-Curry and Michael Nerona (associate level).
  • Wieden+Kennedy has divorced the Starbucks account. They've worked together since 2004.

Biz Buzz:

  • Microsoft, HP and Nike have announced buyback plans for shares. Three cheers.
  • Interbrand's list of Best 100 Global Brands ranks Coke No. 1 in brand value. Google was the brand with the biggest growth in the past 12 months (43 percent).
  • gleaned $13 million in a Series B round, adding to its $10 million Series A investment in July of last year.
  • Pangea Media acquired LaughNetwork, a suite of websites focused on casual entertainment, humor and quizzes., and are among the new properties, which generate about 200,000 unique visitors per day.
  • lands $2.6 million in a second round of financing.
  • SPC Digital, the digital arm of Time Inc.'s Southern Progress Corp., formed a strategic partnership with, a travel website.
  • MTVN has acquired Social Project.

Campaigns of Note:

  • Last week Microsoft shelved its new Seinfeld ads and debuted what it called "Phase II" of its marketing plan: "I'm a PC," an enlivening response to Apple's "Mac vs. PC" ads. But PC World revealed that the campaign, composed by Crispin Porter + Bogusky, was created, at least in part, on Mac computers. The news fast circulated the blogosphere.
  • Google's Knol, prematurely pegged a Wikipedia-killer, is not doing as well as it hoped.


  • Since the return of NBC to the iTunes Store earlier this month, over one million NBC show downloads have been made. The network's offerings accounted for 40 percent of iTunes video sales when it pulled its shows off the service last year.


  • In the ashes of Muxtape, whose popular — albeit illegal — business model let users share music, MixTube has risen.

New and Improved:

  • Remember Joost, the desktop-hosted service that promised to bring TV to computers? It's better than ever. Although now that Hulu's publicly available, few are paying attention.


  • Mayor Boris Johnson wants to turn London into a wi-fi city.
  • The BBC Trust launched a review of service for British users from 13-24 years old.
  • More acquisitions fuel the digital ad space in Russia.
  • Speaking of Russia, revenues at Rambler Media are purportedly up 152 percent YOY.

Social Networks:

  • A University of Georgia study claims Facebook profiles can be used to detect narcissism. Narcissists tend to have a larger number of contacts than most, and they use those contacts for self-promotion.
  • The New York Times expanded its TimesPeople social network last night.
  • positions itself as a "YouTube for animation."


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