When is it time
to tell your secrets?
Ad Networks and Analytics:
- Collective Media launched the Collective Video Network, which gives advertisers access to "premium video content for in-stream ad formats."
Agencies and Marketing Execs:
- Embassy Suites Hotels made BBDO Atlanta its creative agency of record. The account is worth $15 million.
- Imc2 named April Weeks its VP of Media Services. She was formerly VP/Director of Digital Media for TM Advertising.
Biz Buzz:
- Unilever sold its detergent brands to Vestar Capital Partners, which already owns Huish Detergents. The new body is still only second-largest to Procter & Gamble.
- Mogulus drew a $10 million minority investment from Gannett Co.
- Concerns over Steve Jobs' health are making investors nervous and providing gossip hounds with a unique opportunity to poke at Apple's culture of secrecy. Ad Age describes why Apple must tell its story.
Gaming:
- Nickelodeon is launching a massive multiplayer online game called Avatar: Legends of the Arena to promote its show Avatar: The Last Airbender. It goes live across 81 markets and in 10 languages. Exclusive in-game content will appear in certain episodes of the show.
How-To:
- Downloadable webcast: five considerations to protect against email outages and data lost during an upgrade or migration.
- 12 best practices for online customer communities. (Scroll down until you see emboldened text.)
Social Networks:
- Seth Godin is launching a members-only social network for marketers. Users get a discount for his new book.
- Fujifilm tries promoting the FinePix Z camera with a dedicated social networking site called ZSpotNow. Reviews are mixed.
- Katz and Clear Channel launched what they are calling the "broadest, most diverse" online audio network.
User Experience:
- 90 percent of dollars ad dollars are spent to reach six million four-year college/university students, according to a new survey by Mr. Youth.
- Some people — a woman in particular — are tired of the romanticist bubble surrounding Mad Men.
