Can Mad Men make do
without diversity?
Ad Networks and Analytics:
- DOmedia launched an "alternative" out-of-home and outdoor-advertising marketplace, entirely online.
Agencies and Marketing Execs:
- Spur Digital changed its name to Spur Interactive — a move it hopes will better advocate its online marketing campaign services.
- Joe McCarthy, Johnson & Johnson's VP of worldwide advertising, is leaving to become CEO of PUblicis Worldwide.
- Former Google executive of Sales and Finance Michael Adair joins Glam Media as Vice President of Corporate Development and Finance.
- Sue Golden is now Vice President and General Manager at MARS Advertising.
- Search engine marketing firm IMPAQT adds three: Brandon Fritz, search account manager; Bryce Walat, SEO copywriter; and Michael Williams, search associate.
Biz Buzz:
Mobile:
- On AdMob's heels, Pinch Media and Jumptap today announced in-application iPhone advertising.
Opinion:
- Sex and the City creator Darren Star does not believe online will ever find sufficient advertising spend to support high-quality, hour-long TV dramas.
- A JAMD member believes diversity advocates should leave Mad Men — a nostalgic ad agency show featuring supposed misogyny, heavy drinking, chainsmoking and all-white faces — alone.
- News Corp President Peter Chernin thinks online video, mobile and overseas markets are good long-term ad buys.
Publishing:
- thePlatform shall provide a video back-end management system for Time Warner's Road Runner portal, part of Time Warner's new "core mission" of providing "compelling video experiences for customers … in fornt of their TVs or PCs."
- NBC's Digital Health Network added four distribution partners: Wellness Wireless, National Cable Communications, eTAGZ, and Family Marketing. It also added The Patient Channel and The Newborn channel, two iVillage spinoffs, to its digital health umbrella.
Social Networks:
- In partnership with RealNetworks, National Geographic Channel launched a gaming community site.
- Facebook is asking app developers to agree to a social contract, part of its new Great Apps program. From a post on the Facebook dev blog: "We are introducing new policies to prevent applications from creating artificial or inappropriate incentives to use Facebook features (including, for example, sending requests and adding profile boxes)" — common means developers use to increase use of their applications. Developers are also asked not to "intrude on the user’s experience by prompting for a permission if doing so isn’t appropriate in the natural flow of events.".
