Can Mad Men make do
without diversity?

Ad Networks and Analytics:

• DOmedia launched an "alternative" out-of-home and outdoor-advertising marketplace, entirely online.

Agencies and Marketing Execs:

• Spur Digital changed its name to Spur Interactive — a move it hopes will better advocate its online marketing campaign services.
• Joe McCarthy, Johnson & Johnson's VP of worldwide advertising, is leaving to become CEO of PUblicis Worldwide.
• Former Google executive of Sales and Finance Michael Adair joins Glam Media as Vice President of Corporate Development and Finance.
• Sue Golden is now Vice President and General Manager at MARS Advertising.
• Search engine marketing firm IMPAQT adds three: Brandon Fritz, search account manager; Bryce Walat, SEO copywriter; and Michael Williams, search associate.

Biz Buzz:

• Poker and gaming site Zynga drew $29 million in investors capital.
• If things don't fare well for Yahoo and AOL, News Corp. may present the search company with new options.
• Russian financial group Finam took a minority stake in Munich-based Deluxe Television, a network of music TV channels. It plans to increase its stake to 50 percent by December, having recently sold its interest in ZAO Begun — which Google bought last week.
• Time Warner upset users with its pay-per-download broadband pilot. It is trying to ease the blow by offering price-lock promotions — a cheap method that will not sate net neutrality advocates.

Mobile:

• On AdMob's heels, Pinch Media and Jumptap today announced in-application iPhone advertising.

Opinion:

• Sex and the City creator Darren Star does not believe online will ever find sufficient advertising spend to support high-quality, hour-long TV dramas.
• A JAMD member believes diversity advocates should leave Mad Men — a nostalgic ad agency show featuring supposed misogyny, heavy drinking, chainsmoking and all-white faces — alone.
• News Corp President Peter Chernin thinks online video, mobile and overseas markets are good long-term ad buys.

Publishing:

• thePlatform shall provide a video back-end management system for Time Warner's Road Runner portal, part of Time Warner's new "core mission" of providing "compelling video experiences for customers … in fornt of their TVs or PCs."
• NBC's Digital Health Network added four distribution partners: Wellness Wireless, National Cable Communications, eTAGZ, and Family Marketing. It also added The Patient Channel and The Newborn channel, two iVillage spinoffs, to its digital health umbrella.

Social Networks:

• In partnership with RealNetworks, National Geographic Channel launched a gaming community site.
• Facebook is asking app developers to agree to a social contract, part of its new Great Apps program. From a post on the Facebook dev blog: "We are introducing new policies to prevent applications from creating artificial or inappropriate incentives to use Facebook features (including, for example, sending requests and adding profile boxes)" — common means developers use to increase use of their applications. Developers are also asked not to "intrude on the user’s experience by prompting for a permission if doing so isn’t appropriate in the natural flow of events.".