Consider what to call them:
BabyNameCentral goes live
Ad Networks and Analytics:
- Global ad network AdConion increased its audience by 94 percent in a year. It now serves over 125 million unique US users — 66 percent of the market — according to comScore's June 2008 data.
- AdBrite launched behavioral targeting capabilities for the sites in its network.
- Bango now offers site and campaign mobile analytics.
Agencies and Marketing Execs:
- Publicis Groupe acquired Portfolio, a digital agency based in South Korea.
- AutoRevo a provider of on-demand marketing software for the automotive industry, appointed Melissa Maxey its Director of Marketing.
- E2open, Inc. made Andrew Salzman its chief marketing officer.
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- Carl Icahn, who yesterday made an accord with Yahoo that involves him handpicking would-be Yahoo board members, is considering ex-AOL CEO Jonathan Miller for one of those spots.
Biz Buzz:
- SheKnows launched BabyNameCentral.com, a community site where future parents can explore the origins of prospective names.
How-To:
Music:
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- In its effort to keep up with the jonesis, eMusic added content from YouTube, Flickr and Wikipedia — as well as support for all major social networks — to its indy music site.
Mobile:
- Some say that the mobile and ISP platforms just aren't ripe for behavioral targeting. (ISPs would probably beg to differ.)
Online Content:
Social Networks:
- Facebook availed its redesigned site to the masses. Reactions have been mixed in the blogosphere; critiques mostly stemmed from its busy "new media" feel. The redesign is also more ad-liberal, occasionally exposing viewers to two ads at once instead of just one.
User Experience:
