Seeking a place called home
Ad Networks and Analytics:
- All Things Digital surmises that Microsoft covets Google and Yahoo's display advertising businesses.
Agencies and Marketing Execs:
- Carat was selected to manage consumer and trade media buying and planning for Kohler Co. in North and South America, the Middle East, Europe and Africa.
- Senior VP Wendy Clark of advertising at AT&T has decided to leave the company.
- Jeff Scott, longtime managing director, board member, finance and executive committee member of Campbell Ewald, has left the company.
Biz Buzz:
Campaigns of Note:
- ABSOLUT Vodka is using online celebrities Tim and Eric of "Time and Eric's Awesome Show, Great Job" in an off-beat online video campaign.
- The Mochila has formed a relationship with Barely Political. The latter's popular Obama Girl videos will appear in the content network.
Legal, Government and Regulation:
- Apple reportedly filed suit against "Mac-clone" Psystar, alleging the latter violated its copyright, trademark and even its shrink wrap license.
- NebuAd faces more congressional critique: a bipartisan passel of Representatives are questioning ISP Embarq about whether it adequately notified consumers of its recent test of NebuAd's system.
Mobile:
Social Networks:
- Virtual world Minyanland joined the GoFish Network, expanding the latter network to 23 million unique visitors per month.