Market on iPhone
Ad Networks and Analytics:
Agencies and Marketing Execs:
- GSD&M Idea City has won the Marshalls and Popeye's accounts.
- Concluding a 20-year career, DDB Worldwide's Cleve Langton is leaving his position as Corporate Exec VP-Director of Business Development. Langton will continue to chair the global Effies committee and consult with Omnicom Group.
- Mobile marketing and payments firm Mocapay appointed Kevin Grieve CEO.
- NBC Universal promoted Vivi Zigler to president of its Digital Entertainment division.
Biz Buzz:
- In its ongoing battle against mutiny, Yahoo filed a stockholder presentation with the SEC, elaborating upon its rejection of Microsoft's acquisition bid, defending its search deal with Google, and combatting Carl Icahn's attempts to displace the board.
- Following the sale of its Personal Communications Division, UTStarcom has made Peter Blackmore its CEO and President.
- Facing a hostile takeover bid by Belgium-based, Brazilian-run InBev, American company Anheuser-Bush cut its radio budget by $38 million. The impact left Clear Channel and Emmis reeling.
Music:
- Rhapsody is selling DRM-free music on iLike, MTV Networks, Yahoo and Verizon.
Mobile:
- MuseStorm launched a platform that enables users to market on iPhone. MuseStorm specializes in widgets and social networking apps.
New and Improved:
- Yahoo7, an effort between Yahoo and Australia's Seven Network, is prepping for a comeback. New attempts at relevance shall include adding video and user features to the portal page, and bringing the Yahoo Yodel back in associated advertising. (You know the one: "Yahooooooo!")
Publishing:
Social Networks:
- Some say Facebook's worth less than it used to be.
- Increasing server blackouts on Twitter have inspired some users to join a Facebook group called FailWhale, an homage to the whale that appears when Twitter is down.
