Sometimes a scarf
is just a scarf

Agencies and Marketing Execs:

• Liz Jones joins Hyperfactory as VP of entertainment and media, spearheading mobile efforts for movie studios, TV networks and other entertainment clients.
• Whole Foods CEO John Mackey has begun blogging again, nearly a year after he ceased, following news that he posted anonymous messages about Whole Foods and rival Wild Oats on Yahoo Finance boards.
• Ad network Collective Media adds three: General Manager Andrew Kraft, VP of Marketing Veronica Mathieson and VP of Finance/Operations Lee Levitan.
• Concise Marketing Solutions was bought by FaceTime Strategy LLC. Its operations will be integrated into FaceTime's existing social and new media efforts.
• Jumpstart Automotive Media has named Steven Wilhite president, focusing on sales and marketing efforts as well as product and corporate strategy.
• Pat DeAngelis is said to be headed to online marketing firm [x+1] as the shop's new chief technology officer.

Biz Buzz:

• SheKnows made yet another acquisition, snapping up recipe site ChefMom for an undisclosed amount.
• United Media Holding, the Ukranian partner of LiveJournal, was valued at $300 million in a recent round of financing.
• 24/7 Wall St. bought a handful of niche-focused finance blogs, including Biohealth Investor and others, for an undisclosed amount.

Campaigns of Note:

• Charlie Sheen joins Michael Jordan in a series of Hanes ads which will appear on TV and in video games on the Xbox Live platform, via Microsoft's Massive in-game ad unit.
• Dunkin' Donuts has cut a controversial ad featuring celebrity chef Rachael Ray. A scarf she wore in the spot reminded some conservative bloggers of a keffiyeh, a men's headdress "adapted" by "Anti-American fashion designers abroad" to make "pro-Palestinian jihad or anti-war statements." It was not revealed how the scarf could represent both "holy war" — the accepted definition of "jihad" — and "anti-war" at the same time.
• Coors Light is launching a campaign on MySpace and Facebook for its larger "Code Blue" effort. Features of the new campaign will reinforce the "Code Blue" brand message.
• Topps created a social network at BabyBottlePop.com, a campaign for baby bottle-shaped pops. The site lets visitors create avatars and play branded games.
• Covario is helping The National Center for Missing & Exploited Children boost organic search rankings so its site, MissingKids.com, comes up higher in queries for abducted children.

Cross Media:

• Gamer network G4 will begin offering programming as on-demand downloads via Microsoft's Xbox 360 console.
• The National Academy of Television Arts & Sciences partnered with YouTube for a channel where people can view clips from Daytime Emmy Award-nominated shows.
• DIC Entertainment is availing certain shows, including cartoon classics Inspector Gadget and Madeline, both online and on mobile devices through a partnership with Vivendi Entertainment.

Legal, Government and Regulation:

• The Justice Department ruled that internet-based real estate agents have the same right to access the national home listings databases as other agents.
• Yahoo is suing a unnamed group of defendants that allegedly tricked online consumers into believing they won a fraudulent lottery, designed to look like it was coming from Yahoo.
• A coalition of Belgian newspapers say Google owes them $77 million in damages for publishing and storing their newspaper content online.
• The IAC has been served with a lawsuit alleging it either ignores or encourages click fraud on its CitySearch site.
• An antitrust lawsuit against Borders and Amazon, which claimed a defunct partnership between them resulted in an anti-competitive atmosphere, was dismissed. The plaintiff failed to satisfy its burden of evidence.

Mobile:

• The market for security software on mobile devices might be small now, but shifting consumer attitudes and habits could change that.
• At a technology conference it hosted, Google showed 3,000 programmers what its Android platform could do.

Online Content:

• Cable networks have decided that putting original programming online is a good way to attract viewers and build brand loyalty.
• But the arrangement between cable networks and operators is murky when it comes to streaming shows online. Operators complain networks cash in, while they watch on the sidelines.
• MTV will manage online distribution for its joint venture with NBC Universal to cover the Action Sports Tour.

Tools and Software:

• Microsoft is on the verge of launching a social bookmarking tool to compete against del.icio.us.
• Facebook will reportedly be making its app developer platform open-source. The decision could better position it against Google's OpenSocial, which is more popular with developers.
• Microsoft says its next operating system will be made specifically for touch-screen displays on devices of various shapes and sizes, a departure from the antiquated mouse.
• AOL announced it will adopt the OpenSocial development platform for certain sites, presumably including Bebo.
• MySpace will use Google Gears to power messaging on the social network, something that should make messages easier to sift through and organize.
• Reuters released a Spotlight API, allowing developers to grab Reuters content and mix it up into their own applications.
• Players of The Sims 2 will soon be able to buy a software bundle that includes items from furniture retailer Ikea, the latest in a series of branded virtual items.