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Industry Buzz & Snippets: 5/1/08


Voice services: coming
soon to Y! Messenger!

Ad Networks and Analytics:

  • MediaBank released v2.0 of its analytics platform, adding widgets and other new formats into the system, and decreasing reliance on manual information entry.
  • One True Media is adding Spot Mixer, a DIY video ad creation tool, to its arsenal.
  • Google might relaunch MeasureMap, a blog analytics service it has quietly owned, as an add-on to Google Analytics.
  • AdMob has launched Mobile Analytics, a free feature for advertisers and mobile website publishers.

Agencies and Execs:

  • The growth of Digitas puts Publicis on pace to be 20 percent digital by year's end.
  • Technology Leaders has added Pelin Wood to its board of directors. Wood is a managing partner at Aegean Group and former VP of WebSideStory.
  • Aegis reported significant growth in operations, thanks in part to expanded new media business.
  • AAAA and Howard University have partnered to provide the ad industry with fresh research and more drinking — er, professional development opportunities.

Broadband and Wi-Fi:

E-Commerce:

Music:

  • erockstar is a new indie/mainstream music portal from parent company Clear Channel.

Online Content:

Search:

Tools and Software:

  • Yahoo will provide Jajah-based voice service to Messenger users, beginning in Q3 of 2008.
  • AOL opened its AIM Voice API to developers.
  • Adobe will license its Flash software free to mobile devices as it seeks to bring a web-like experience to mobile users.

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