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Ad Networks and Analytics:

• NAVTEQ will use Operative's software and platform to manage ad inventory on its online and mobile properties, including Traffic.com.
• Ad optimization service PubMatic introduced the AdPrice Index, which measures eCPM on its network of publisher sites. The first report shows niche sites have a higher eCPM and social networks have lower ones, which may run against conventional wisdom.
• AdGent007 brought in a round of funding valued at $5.3 million to expand online ad offerings to publishers.
• .Fox has taken a majority stake in UK-based video ad network Utarget. The firms operations will be rolled out to .Fox offices and re-branded as Utarget.Fox.
• Lotame, an ad technology firm, is looking to target ads at people who actually create content on social networks.

Agencies and Execs:

• PointRoll named Dea Lawrence its new regional VP of western sales and will work on building sales on the west coast.
• Database marketing firm Merkle has hired Rich Fleck as VP of Strategic Services in the Interactive Services division.
• Special Ops Media was acquired by EU firm LBi International in a deal worth a reported $45 million.
• Jeffrey Dachis, co-founder and former CEO of Razorfish, has joined the Bazaarvoice Advisory Board.

E-Commerce:

• Research from Forrester says online sales will hit $204 billion in 2008, up from $174.5 million in 2007.
• A Convergence Consulting report finds sales of movies and TV shows via iTunes grew in 2007, but not as fast as in 2006.

Entertainment:

• Clear Channel is introducing functionality that lets HD station listeners tag songs for purchase later via iTunes.
• ESPN issyndicating content on a new channel on AOL video.

Major Brands:

• Chrysler has planned a campaign for its Journey crossover model, including interactive plans that make up 29 percent of the campaign's budget.
• McDonald's is using sponsorships of celebrity fashion shows on MySpaceTV to promote its value menu.
• Coca-Cola's approach to social media has evolved from stand-offish to more engaging over the years.

Online Content:

• Hulu may provide a good watching environment, but that doesn't mean the ads supporting it are universally accepted.
• Adobe will power streaming shows from CBS and other Viacom properties with Adobe Media Player. The parties will split ad revenue.
• Sports news community Yardbarker secured $6 million in financing to expand its engineering and ad sales department.
• Ascent Media Group is debuting an online storefront for content creators and owners to sell their TV shows and movies.

Publishing:

• Hearst Interactive is backing the development of FirstPaper, a Kindle ebook competitor.

Search:

• Numbers from SearchIgnite show its clients spend more search marketing dollars on Yahoo than at Google.
• People search site Spock.com has joined Google's Search Network and will begin putting AdWords ads its pages. It's also talking with other ad networks for other forms of ads.
• A European regulatory group has put forth guidelines for potential adoption by the European Union that would force search engines to delete user data after a scant six months.

Social Networks:

• Facebook introduced a native chat function.

Television and Radio:

• American Movie Classics is offering upfront ad buyers guarantees on commercials through behavioral targeting.

Virtual Worlds:

• Earlier reports are now fact: The Sims Online has been re-branded as EA Land in honor of publisher Electronic Arts.