Dissatisfied with colonizing film,
Smith sets eyes upon the 'net
Ad Networks and Analytics:
- Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
- Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial applictions.
- IAC is rolling out its HealthCentral ad network, using the site it bought last year as the hub, to attract drug and health ad dollars.
- adroll is leaving private beta. It proffers a tool small publishers can use to hook up with third party ads when the rate offered is higher than they'd get from AdSense.
- Soap opera news site SOAPnet, owned by Disney, created its own ad network of 45 similar — smaller — sites.
- Revision3 is partnering with video search engine blinkx in a deal that will put ad overlays from blinkx on shows from Revision3.
- AdShuffle has officially launched. Its optimization and ad serving offerings underwent 18 months in beta.
Agencies and Execs:
- Business 2.0's Josh Quittner is joining Time.com's staff as a blogger.
- Douglas Warshaw left his post as Chief Digital Officer at Alpha Media Group after a scant five months on the job.
- Agency Q Interactive is expanding lead generation operations into the UK and has hired a staff there.
- Mark Rosenthal joined Spot Runner as the president of Media Platforms and vice chairman, working to meet the needs of agencies and media companies.
- AKQA is integrating SEM into its larger agency operations.
- MindShare will bring digital services into all practice areas, part of a larger restructuring effort.
- Behavioral targeting shop Phorm made Jeffrey Brooks Dobbs as its first Chief Privacy Officer. The move was made to alleviate public concerns point on alleviating concerns about its technology.
- NBC Universal will bring in $1 billion in revenue from combined digital operations in 2008, up 40 percent from 2007.
- Universal Music Group invested in Buzznet, a company that recently acquired Idolator from Gawker Media. Buzznet also owns popular music site Stereogum.
- ExactTarget launched a do-it-yourself landing page creation tool for email marketers.
- Social networks are cannibalizing Russian blogs. But blog advertising in the former USSR is nonetheless expected to hit $36 million in '08.
- Will Smith is one of the co-founders of PluggedIn, a video site that specializes in music videos.
- Starbucks has begun offering free iTunes downloads, available through cards picked up in stores, to try and increase customer traffic.
- MSN Money will begin syndicating PBS television series MoneyTrack, bringing segments of the how-to show to online audiences.
- All paid purchase or rental options from Brightcove will be discontinued. The company said the adoption rate was too small to continue supporting those options.
- Cuill, a search startup positioning itself as an energy-efficient competitor to Google, raised $25 million in new financing.
- Lycos has become the second search engine to partner with Click Forensics to improve the quality of paid search offerings.
- Microsoft is trying to compete with Google in yet another area with a revamped Live Search News product that brings together stories, photos and video related to news happenings.
- AKQA created a dedicated search division to help clients with search campaigns.
Tools and Software:
- Kayak and MyPunchBowl have partnered to offer the best of both sites: a party planning service that also lets you manage flights and travel.
- Hearst Magazines Digital Media is partnering with Spleak Media to distribute the publisher's teen-girl focused content across Spleak's social networking and instant messaging tools.
- Owners of the popular wireless device chumby will be able to get New York Times content, including breaking news and podcasts, delivered directly to that device.
- Comcast is working with file delivery service Pando on a "bill of rights" for P2P users and is testing Pando's file-management and tracking software.
- EBay is shuttering its live third-party auction service sometime before the end of the year, saying its maintenance falls outside the areas the company is focused on.