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Industry Buzz & Snippets: 4/17/08

Dissatisfied with colonizing film,
Smith sets eyes upon the 'net

Ad Networks and Analytics:

  • Tremor Media has launched Acudeo, a video ad delivery platform that gives publishers control over when and where ads appear in videos.
  • Buddy Media announced the creation of a "social media ad network" open to select developers of Facebook and OpenSocial applictions.
  • IAC is rolling out its HealthCentral ad network, using the site it bought last year as the hub, to attract drug and health ad dollars.
  • adroll is leaving private beta. It proffers a tool small publishers can use to hook up with third party ads when the rate offered is higher than they'd get from AdSense.
  • Soap opera news site SOAPnet, owned by Disney, created its own ad network of 45 similar — smaller — sites.
  • Revision3 is partnering with video search engine blinkx in a deal that will put ad overlays from blinkx on shows from Revision3.
  • AdShuffle has officially launched. Its optimization and ad serving offerings underwent 18 months in beta.

Agencies and Execs:

  • Business 2.0's Josh Quittner is joining's staff as a blogger.
  • Douglas Warshaw left his post as Chief Digital Officer at Alpha Media Group after a scant five months on the job.
  • Agency Q Interactive is expanding lead generation operations into the UK and has hired a staff there.
  • Mark Rosenthal joined Spot Runner as the president of Media Platforms and vice chairman, working to meet the needs of agencies and media companies.
  • AKQA is integrating SEM into its larger agency operations.
  • MindShare will bring digital services into all practice areas, part of a larger restructuring effort.
  • Behavioral targeting shop Phorm made Jeffrey Brooks Dobbs as its first Chief Privacy Officer. The move was made to alleviate public concerns point on alleviating concerns about its technology.

Biz Buzz:

  • NBC Universal will bring in $1 billion in revenue from combined digital operations in 2008, up 40 percent from 2007.
  • Universal Music Group invested in Buzznet, a company that recently acquired Idolator from Gawker Media. Buzznet also owns popular music site Stereogum.


  • ExactTarget launched a do-it-yourself landing page creation tool for email marketers.


Online Content:

  • Social networks are cannibalizing Russian blogs. But blog advertising in the former USSR is nonetheless expected to hit $36 million in '08.
  • Will Smith is one of the co-founders of PluggedIn, a video site that specializes in music videos.
  • Starbucks has begun offering free iTunes downloads, available through cards picked up in stores, to try and increase customer traffic.
  • MSN Money will begin syndicating PBS television series MoneyTrack, bringing segments of the how-to show to online audiences.
  • All paid purchase or rental options from Brightcove will be discontinued. The company said the adoption rate was too small to continue supporting those options.


  • Cuill, a search startup positioning itself as an energy-efficient competitor to Google, raised $25 million in new financing.
  • Lycos has become the second search engine to partner with Click Forensics to improve the quality of paid search offerings.
  • Microsoft is trying to compete with Google in yet another area with a revamped Live Search News product that brings together stories, photos and video related to news happenings.
  • AKQA created a dedicated search division to help clients with search campaigns.

Social Networks:

Tools and Software:

  • Kayak and MyPunchBowl have partnered to offer the best of both sites: a party planning service that also lets you manage flights and travel.
  • Hearst Magazines Digital Media is partnering with Spleak Media to distribute the publisher's teen-girl focused content across Spleak's social networking and instant messaging tools.

User Experience:

  • Owners of the popular wireless device chumby will be able to get New York Times content, including breaking news and podcasts, delivered directly to that device.
  • Comcast is working with file delivery service Pando on a "bill of rights" for P2P users and is testing Pando's file-management and tracking software.
  • EBay is shuttering its live third-party auction service sometime before the end of the year, saying its maintenance falls outside the areas the company is focused on.


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