Nonplussed by Shine?
Ad Networks and Analytics:
- M:Metrics and Mediamark Research are partnering on audience reporting that bridges mobile and print numbers.
- Admob has served over 20 million ad impressions.
- ZenithOptimedia says online ad spend will rise 23.4 percent in 2008 instead of the 19 percent it previously predicted.
- Newspapers partnering for ad sales isn't really a new idea. It harks back to print/classified liaisons of yesteryear.
- Advertising.com is (unsurprisingly) perceived as the hub around which AOL replaced Sean Finnegan as head of Omnicom Media Group's digital practice.
- Russion agency FCB MA is now Draftfcb Russia, following a merger between the two portions of IPG.
Demographics:
- Hitwise says nearly half of Hulu's audience is over 55 — and only 17 percent are 18-34. This runs counter to Nielsen numbers that peg percentages at 14 and 31, respectively.
- A BrandChannel survey finds Apple has the biggest impact on world consumers. Microsoft and the United States are the brands most in need of a remake.
- John Battelle observes that 10 percent of Facebook employees are ex-Googlers.
- And in a (somewhat tasteless) coup for the industry, advertising may have more influence on prescriptions than actual science.
E-Commerce:
- On-demand payment management software provider Vindicia raised $5.6 million in a new round of financing.
- Amazon has purchased Booksurge. It also sparked a debate among POD publishers about its monopoly potential and shady book-printing-and-selling practices.
Gaming:
- McDonald's is sponsoring a dark alternate reality game called The Lost Ring, part of its campaign for the Olympics.
- AOL has launched a mobile gaming portal. Ad-supported games are provided by Cellufun; ads are served by AOL's Third Screen Media.
Mobile:
- JupiterResearch advises marketers to target mobile devices with simple internet connections to reach young people that browse on those devices.
- TMZ created a mobile site, featuring celebrity gossip in an easy-to-read format.
- Qualcomm has launched HandSolo. The unit is waterproof, has no battery and boasts unlimited expandable memory. There is also a drunk-dialing trigger. Just kidding.
Online Content:
- Media buyers find Yahoo's new female-targeted Shine site find it wanting, citing lack of focus and the sense that it offers nothing different from competitors.
- Home builders are being offered new ads, combining home listings with user-behavior data, from a partnership between AdMission and Builder Homesite.
- Sony Pictures Television has created C-Spot, an online comedy brand that will distribute original short shows across Crackle, YouTube and other video hubs.
- Nickelodeon went cross-media with its 2008 Kid's Choice Awards coverage, offering real-time blog updates, video and mobile-friendly sites to draw viewers in and get them participating.
- Hollywood's Peter Safran will produce original shows to distribute exclusively on Microsoft's Xbox 360.
- Nickelodeon's iCarly has become a hit due to the successful blending of online and TV platforms, and the show's ability to get the audience involved in creating videos.
Search:
Social Networking:
Television and Radio:
- NBC Universal has given local TV stations it owns and operates money to hire staff to sell online ads, while Nexstar ties executive comp to online performance.
- Comcast teased the debut of its first TV ad targeting platform, which will bring the same sort of targeting to television that advertisers can now get online.
- Some people audaciously proposed a TV ad-buying system where they pay for the ads that actually get delivered and not on what sellers promise. The nerve.
- Unsurprisingly, the head of the Television Bureau of Advertising would like to remind advertisers of all the things local TV has to offer them, and warns advertisers not to pull too many dollars away from their TV budgets.
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