Don't forget the lyrics
Agencies, Events, Ad Departments:
Biz Buzz:
- Social network MothersClick acquired MothersGroups.com, which enables moms to find groups of each other in their communities.
- National Lampoon bought RivalFish, an e-commerce site catering to fans of college sports, and the rivalries that come with that fandom.
- AOL purchased widget platform Goowy and will use it to syndicate its content through widgets across the Web.
- Ad network SpotXchange raised an undisclosed amount of angel financing from a handful of backers.
- Glam Media may delay raising of the rest of the $100 million equity it's seeking, as players mull their options.
- RDF is launching a game called The Lyrics, inspired by a Fox series. Part of the game enables players to upload videos of themselves singing, via Fox.com.
- RealSimple, among the few magazines to grow in days of print destitution, has revamped its online site.
Google/YouTube:
- Google has launched the Social Graph API, which will have the dual effect of "building critical mass on your website," and improving the data available to Google's advertising platforms. View the explanatory video.
- YouTube introduced its "Partner Program" to UK users, which can place targeted ads alongside their videos.
- Google's Tim Armstrong believes that the improved ability to search for images and video will only sharpen creativity in advertising.
- Google is adding security to its business-targeted email services to encourage corporate adoption for its business solutions.
New and Improved:
- FansOnly is a new sports site/social network debuted by CSTV and CBS Sports. Expect the usual mix of message boards, blogs and other collaborative tools.
- Ad network Lookery is launching a guaranteed publisher payment program for people using its social network applications.
Signs of What's to Come:
- IAC and Digg are working together to create an Ask.com-branded version of the social news voting site. It may launch before the second half of 2008.
- AOL will use its online reach to promote Asylum.com, just another site for men obsessed with fart jokes, babes and beer.
Yahoo/Microsoft:
- What worries advertisers about Microsoft's hypothetical Yahoo buy is the potential for jacked up CPMs on display ads, which may result from lack of competitive pricing.
- What worries industry watchers is there would be two less potential bidders for AOL, which continues to struggle after shifting to an advertising model.