Hey, a Coca-Cola billboard.
Agencies and Execs:
- Google ad sales exec Tim Armstrong foresees "more creativity" in the online ad world as image and video search grow prolific.
- Kiptronic added Barry Briggs, former COO and President of CNET, and Sandy Shanman, former Advertising.com SVP of Sales, to its executive board. Kiptronic helps publishers like CondeNet make dynamic ad inserts on digital media.
- Mediaspace Solutions, a newspaper advertising platform, launched an interactive division called onLine:onPage. It will focus on regional and nationwide online and print ad placement.
- As of February 1, Nancy Hill will be president and CEO of the American Association of Advertising Agencies (AAAA). She succeeds O. Burtch Drake who served for 14 years. Drake will officially retire on March 31.
E-Commerce:
- Social shopping site ThisNext secured $5 million in investment financing from a handful of firms.
- eBay will slash listing fees, make paid features free, and take a larger percentage of final sales prices as it seeks to attract new users and fight slowing growth.
Media Convergence:
- Theme park operator Six Flags is launching a media network to present advertisers with a variety of options within the park, online and elsewhere, to more effectively accost audience members at all levels of the Six Flags experience.
Entertainment:
- Copies of the Feb. 3rd and 10th New York Daily News will contain promotional codes allowing people to download free music from EMI.
- The new web series on Metacafe, "Buzzed," will put everyone's favorite college pastime — harassing drunk people as they exit bars and asking them trivia questions — online.
- IGA Worldwide inked a deal to place a number of clients' brands in EA Games' new "Burnout Paradise" title.
- MTV Networks has integrated skate parks in two of the new virtual worlds it has created, themed around two of its MTV shows.
Biz Buzz:
- Behavioral ad targeting firm Adzilla has named Toby Gabriner its new CEO.
- A report from GroupM says online ad growth will slow this year as more money goes to search and less goes to higher-cost display ad inventory.
- Business information source Hoover's bought Visible Path and is using its platform to launch Hoover's Connect, a social network for business people.
- Russian media group RBC Information Systems bought 51 percent of Fidel.ru, which hocks copyright-protected digital music and content. The deal is worth $8.5 million and includes a built-in commitment to increase the stake to 75 percent in three years.
- While Google toys with bar codes, it struggles to monetize its foray into TV advertising. A Google executive admitted only 200 advertisers have signed on to its TV Ads program.
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