Industry:

• Four ways technology will change advertising in 2010.

Virtual Goods:

• Virtual goods give web firms new revenue in ad slump.

Campaigns:

• NHL goes into overtime for New Year's classic sponsors.

Social Media:

• Social media websites strengthened holiday season for retailers.

Search:

• Microsoft pegs China search market as top priority.

Smartphones:

• Google schedules Android event for Jan 5.
• O2 joins AT&T in blaming iPhone for network issues.

Mobile:

• 5 things you need to know about mobile advertising to succeed in 2010.
• Flurry and Pinch Media merger aimed at taking charge of mobile analytics.
• Early iPhone rumors provide insight into iSlate.

Web 2.0:

• A look At Netflix’s plan to woo the studios with digital distribution.

Security:

• Google's Chrome OS cited as likely hacker vehicle.
• Adobe predicted to be malware vector in 2010.