Bush-bashing goes viral
Ad Networks and Analytics:
- Ad platform Panache is delivering its billionth in-video ad this month. Ad insertions rose 850% from 2007, Panache said, due to an increase in major networks and entertainment firms moving premium content to the 'net.
- Hawaii.com has joined the Travel Ad Network. It serves 3 million unique visitors per month. A "most popular deals" section, and online newsletter keep advertisers sated.
- AOL's Platform-A has expanded to Denmark, Finland, the Netherlands, Norway, and Sweden — broadening its reach to 160 million online users in Europe.
Agencies and Marketing Execs:
- OrangeSoda was tapped by Re/Max of New Jersey for SEO.
- Founder Reid Hoffman is reprising his CEO role at LinkedIn. (He departed in early 2007.) Dan Nye, whom he now replaces, will leave the company in January.
- Jerome Patterson joins Acorn Systems as Chief Marketing Officer.
- Steve Jobs will not be keynoting next month's Macworld speech. He's keynoted the annual event for over a decade. The news sent the tech industry into stock-volatile speculations about his health.
- Apple's been asked to end its exclusive carrier relationship with Orange SA in France. The liaison was thought to be a "serious and immediate threat" to competition in the mobile and telecom sector. Other carriers expect to be able to sell the phone in the near future.
- Motorola is freezing pension plans and cutting executive pay.
- 18% of households have cell phones, no landlines.
- Major record labels, including EMI, Universal and Warner, are finally beginning to beef up their online presence and reach out to music downloaders (as opposed to just letting third-parties, like iTunes, vend their wares).
- iTunes continues to outpace Amazon's less-expensive MP3 music store.