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Industry Buzz & Snippets: 12/18/08

Bush-bashing goes viral

Ad Networks and Analytics:

  • Ad platform Panache is delivering its billionth in-video ad this month. Ad insertions rose 850% from 2007, Panache said, due to an increase in major networks and entertainment firms moving premium content to the 'net.
  • has joined the Travel Ad Network. It serves 3 million unique visitors per month. A "most popular deals" section, and online newsletter keep advertisers sated.
  • AOL's Platform-A has expanded to Denmark, Finland, the Netherlands, Norway, and Sweden — broadening its reach to 160 million online users in Europe.

Agencies and Marketing Execs:

  • OrangeSoda was tapped by Re/Max of New Jersey for SEO.
  • Founder Reid Hoffman is reprising his CEO role at LinkedIn. (He departed in early 2007.) Dan Nye, whom he now replaces, will leave the company in January.
  • Jerome Patterson joins Acorn Systems as Chief Marketing Officer.

Biz Buzz:

  • Steve Jobs will not be keynoting next month's Macworld speech. He's keynoted the annual event for over a decade. The news sent the tech industry into stock-volatile speculations about his health.


  • Apple's been asked to end its exclusive carrier relationship with Orange SA in France. The liaison was thought to be a "serious and immediate threat" to competition in the mobile and telecom sector. Other carriers expect to be able to sell the phone in the near future.
  • Motorola is freezing pension plans and cutting executive pay.
  • 18% of households have cell phones, no landlines.


  • Major record labels, including EMI, Universal and Warner, are finally beginning to beef up their online presence and reach out to music downloaders (as opposed to just letting third-parties, like iTunes, vend their wares).
  • iTunes continues to outpace Amazon's less-expensive MP3 music store.



Social Networks:

User Experience:


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