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MARKETING JOBS

Industry Buzz & Snippets: 12/16/08

Ad Networks and Analytics:

  • One Minute Media launched a "Self-Help" video platform. Each 60-second video enables users to improve their knowledge of various topics. One Minute has also developed a number of sponsored videos, including some for Zyrtec, Desitin and Johnson's Heado-to-Toe Bedtime products.

Agencies and Marketing Execs:

  • Creativity Online dubbed Crispin Porter + Bogusky the "2008 Agency of the Year." Crispin's twice been honored as digital agency of the year at Cannes.
  • CEO Donald Graham of the Washington Post joined Facebook's board of directors. Graham said the latter "completely transformed how people interact."
  • Social marketing firm Powered appointed Natanya Anderson as VP-Content Strategy/Delivery.
  • DDB Seattle's been chosen to handle Microsoft Office Live Small Business.
  • Johnny Talisman will is now CD of CPA firm Hydra's creative team. He previously worked at McCann Erickson and Ogilvy & Mather.
  • Wieden + Kennedy has won Levi's $80 million ad account. It was previously managed by Bartle Bogle Hegarty.
  • DraftFCB won aspects of the MillerCoors account.
  • Pereira & O'Dell scored the University of Phoenix's advertising account, worth $200 million.

Campaigns of Note:

  • Hoping to attract a younger demo, hardware retailer Ace launched Ace Your Face, an online destination for creating kitschy personalized greeting cards.
  • Conservation International partnered with HiveLive to launch an online initiative for saving tigers.

Mobile:

  • Yahoo Go debuted local content widgets for mobile users. They include access to local news, weather and sports and come courtesy of LSN. The latter boasts a panoply of media partners — including McGraw Hill, Cox, NBCU and Telemundo — and is available on 17 carrier decks, including AT&T, Verizon and Sprint.
  • Wikipedia has launched a mobile destination.
  • Loopt — a social mapping service that lets users see where their friends are in real-time — is now available on phones built on Google's Android network. (It is already available on AT&T, Verizon Wireless, Sprint, T-Mobile USA, Boost Mobile, iPhone and BlackBerry.)
  • A Nielsen Mobile white paper suggests marketers may find sanction in "short code" marketing, where companies interact with clients through special abbreviated phone numbers used for commercial texts and offers.
  • REI launched a branded app that provides ski reports to smartphone users — including the iPhone, BlackBerry and Windows Mobile. It is available in the US, Canada and Europe.

Music:

  • Social shopping network Musicane has added the digital catalogues of Sony BMG and EMI Music to its offerings.

Publishing:

  • Entrepreneur.com provides a list of 10 words to avoid using in your advertising. It includes "free," "guarantee" and "opportunity."

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