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Industry Buzz & Snippets: 12/14/09

Account Moves:

  • TVGuide.com has selected PubMatic to optimize its ad revenue.

Strategies:

  • Package-goods players are ramping up online spend.

Email Marketing:

  • Embedded video in e-mail slows to a trickle as brands back away.

Measurement:

  • Nielsen, Catalina JV to create media solutions.

Social Media:

  • Huffington Post's new ad revenue stream: Twitter feeds.
  • Monetizing social media is about targeting first and everything else second.

Spending:

  • comScore: online spending approaches $20 billion for the holiday season.

Web 2.0:

  • Where the digital music business is headed in 2010.

Smartphones:

  • Apple revamps app store interface: bigger icons, new layout.
  • Microsoft losing fight for smartphone customers.

Search:

  • More Tweets are in Yahoo search results.
  • Search giants rev up innovation engines.

Security:

  • New lawsuit says ISP installed 'spyware,' misled Congress.

E-Readers:

  • There is still no Kindle killer on the horizon.

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