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Industry Buzz & Snippets: 12/08/09

Media Strategies:

  • Conde Nast, Hearst, Meredith, News Corp and Time to JV in e-readers.
  • CNN invests in neighborhood news feed Outside.In.
  • Springer to launch paid online content.

Ad Campaigns:

  • LG pulls out stops with 'Avatar' campaign.

Industry Stats:

  • Growth returns to global ad spending in 2010 - modestly and unevenly.

Email Marketing:

  • A gazillion ways to test landing page conversions.

Search:

  • Microsoft partners with Navteq to beef up Bing Streetside.
  • Seven incredibly valuable but underused free tools for PPC marketers.

Smartphones:

  • Samsung launches Bada smartphone platform.

TV Everywhere:

  • Boxee to offer a device to put web video on TV.

Streaming Music:

  • Apple will "invent" music streaming.
  • Universal, Sony and EMI launch video site called Vevo.

Retail:

  • comScore: No time to lose for online retailers.

E-Books:

  • Sesame workshop plans children's e-books.

Online Privacy:

  • Groups are far apart on privacy regs.

Gaming:

  • Game firms seem mighty appealing.

Legal/Regulatory:

  • FTC to review Google's AdMob bid.

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