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Industry Buzz & Snippets: 11/25/09

Ad Strategies:

Online Media:

  • Group of magazine publishers said to be building an online newsstand.
  • MediaNews Group, Belo mull blocking Google too.
  • Hulu's massive traffic bump? Thank ABC, new TV season.
  • Full-screen mobile ads reach opt-in subscribers; Unilever hops aboard.

Ad Platforms:

  • AdMob pegs Android as #2 mobile web platform in the US.
  • Monster's ad network doubles impressions during recession.

Search Advertising:

  • Google introduces product extensions to AdSense.

Social Media:

  • Is Facebook preparing for an IPO?
  • New Facebook developer rules go into effect Dec. 16.
  • SocNet users enhance relationships, lose inhibitions.

Online Retail:

  • Online shoppers have deeper pockets than offline shoppers.
  • Walgreens ups e-commerce ante.

Smartphones:

  • Is app burnout ahead?

Telecom:

  • FCC Chairman: Broadband access should be universal.

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