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Industry Buzz & Snippets: 11/20/09

Ad Strategies:

  • Marketers hop on augmented reality bandwagon to promote 'Avatar.'
  • AT&T's anti-Verizon ad is a stinker.

Social Media:

  • Facebook Ads customer support found  lacking.
  • Google Chrome OS is what Facebook wanted to be.
  • Facebook adopts new privacy policy.

Media Strategies:

  • Sony to launch online entertainment service in 2010.
  • TV Everywhere business model develops.
  • Susan Boyle aims to turn celebrity into album sales.

Online Retail:

  • Retail e-commerce sales rise in Q309.
  • Skip the lines on Black Friday; go online for great deals.



  • Google experiments with news formats.
  • Google testing permanent search sidebar.
  • YouTube's auto caps not only help the deaf, but searchers too.


  • Opinion: Why Chrome OS will fail - big time.


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