Dunkin' tweets
Agencies and Marketing Execs:
- Toby Gabriner, ex-CEO of Adzilla, joins online ad network Tribal Fusion as president.
- Ernie Sander joins ContentNext Media as managing editor for digital media/entertainment sites, including paidContent.org, mocoNews.net, contentSutra.com, and paidContent:UK. Sander previously served as deputy editor at The Wall Street Journal's media and technology arm.
- Hill Holliday won digital media planning and buying responsibilities for Dunkin' Donuts.
- AT&T passed B2B creative duties — valued at $120 million — to DDB.
- SpotRunner laid off 115 people, about 30% of its staff.
- Tony Fadell, who helped develop Apple's iPod, announced plans to leave the company.
- Former Microsoft exec Jeff Dossett replaces Scott Moore as Yahoo Media Group SVP.
- Chief Digital Officer George Kliavkoff, who contributed to the development of Hulu, is leaving NBC Universal at year's end.
- OMD is now the agency of record for media planning and buying on the Levi's and Dockers accounts in North America.
Biz Buzz:
- In a competitive stance against TV networks, the Washington Post will air six hours of live election coverage over the 'net.
- RockYou raised $17 million in financing, primarily from Softbank Group, to fund its foray into the Asian market.
- Apple may fundamentally alter the mobile gaming industry with iPhone.
Opinion:
Publishing:
- AOL BlackVoices added BV Power List, a men's blog on attaining life success, to its suite of male content offerings. Harley-Davidson is the key launch sponsor; Platform-A will manage display advertising and sponsored link sales.
- Break Media will now carry full-length feature films, including Ghostbusters, Men in Black and The Fifth Element. The move was made after a survey found "60% of men ages 18 to 34 like watching full-length movies online," according to VP Huan Le of bizdev. Sony Electronics shall serve as exclusive sponsor through January.
Search:
- Marin Software launched a feature that enables media buyers to duplicate campaigns across search engines.
- Advertising Age has released its 2008 Search Marketing Fact Pack.
- Statistically, Senator Barack Obama drew twice as many search queries as Senator John McCain in the week ending October 31 — suggesting that, up to the reckoning point, people still have unanswered questions about the candidate.
- Search Engine Land provides useful facts on the international pay-per-click (PPC) market.
Social Networks:
User Experience:
email this story «
