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Industry Buzz & Snippets: 10/9/08


Common Sense --
buddies with Bill?

Ad Networks and Analytics:

  • The Travel Ad Network (TAN) added GAP Adventures to its portfolio. The latter is a major travel adventure company.
  • Ad network Appssavvy gets $3.1 million in Series A venture funding, led by True Ventures with participation from Scott Kurnit of About.com.
  • Behavioral targeting firm Adzilla has gone out of business.
  • Symantec, the parent firm of Norton Antivirus, bought rival MessageLabs for $695 million.
  • Widgetbox and Yardbarker have joined to launch a sports blog network. YBN — home to over 600 blogs and 10 million monthly uniques — will serve as exclusive provider for the Widgetbox Sports Channel.
  • Coremetrics 2009, an analytics platform for digital marketing, just went live.

Agencies and Marketing Execs:

  • WPP-owned MindShare purchased media planning shop Michaelides & Bednash.
  • Empower MediaMarketing adds Kristyn Pulford, digital strategist, and Ilona Vijnik, digital analytics/search strategist, to its team.

Mobile:

  • Research in Motion unveiled the touchscreen BlackBerry. A retail price was not revealed.
  • CallerComplaints.com targets phone spammers.
  • MailChimp launched an email marketing app for iPhone, toting it as the first such platform for the popular handheld unit.

Music:

  • Rapper Common, who is notoriously fickle about brand sponsorships, permitted Microsoft to sponsor his current tourbl. He will also be broadcasting a video podcast series for Zune.
  • Clear Channel Radio launched iPhone app iheartradio, a spin-off of its iheartmusic.com site.

Opinion:

  • Google CEO Eric Schmidt called the internet a "cesspool" of false content. Brands are integral to that mix, he added, because they help people decide which content can be trusted.
  • Disney chairman Michael Eisner believes online video will evolve into "long-form, story-driven content in one form or another […] When it becomes original content, that's when you'll see a flock of advertisers."

Overseas:

  • The European Commission launched proposals to provide more rights to consumers shopping online across the borders of its 27 nations.

Publishing:

  • The New York Times has shut down IHT.com, the online destination for the International Herald Tribune. Expect layoffs.

User Experience:

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