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Industry Buzz & Snippets: 10/20/09

Web 2.0 News and Trends:

  • Start-up health sites are increasingly leveraging social networking and advertising trends. 
  • Ford, NFL find limited success in marketing to an emerging online Hispanic constituency.
  • Now that Facebook and Twitter are practically mainstream, what's next for social networking?
  • Internet marketing software provider HubSpot closed a $16 million Series-C round of financing.
  • New marketing agency PlayReplay has been launched to focus on online games.
  • A new design for Facebook groups has become official. One significant component is that updates to them will now be delivered to the homepage News Feed
  • YouTube's Comments Search will soon be pushed out to a wider audience. This feature enables users to search the comments people are making on YouTube in real time.
  • New features for Yahoo site owners provide more detailed page-level and site-level dashboard information.

Mobile and Device News:

  • ATSC, which oversees TV standards, has approved a new standard that will enable local TV stations to broadcast to mobile devices on the frequencies they already have. Viewers may be able to pick up the broadcasts on laptops, handheld TVs and in-vehicle entertainment and mobile phones.
  • Another Android phone is coming to market; Motorola will be launching the Droid on Verizon Wireless . Ads for the Droid are taking aim at competitor iPhone with its marketing — or as Motorola would have you call it, the iDon't. For those keeping count, there are now 12 Android-fueled phones on the market.
  • RIM's Blackberry Storm 2 will be rolling out this week.
  • Spring Design has announced an e-reader called Alex - an Android-based e-book reader with a black-and-white e-ink screen and a color touchscreen.
  • Plastic Logic has named its forthcoming e-reader the Que. No word yet on a launch date.

Browser Wars:

Regulatory Update:

  • The FTC responds to IAB claims of an unconstitutional guidance.
  • The Direct Marketing Association (DMA) has updated its ethical guidelines to incorporate the online and mobile behavioral targeting principles announced this summer by a consortium of industry groups. 
  • The American Association of Advertising Agencies (AAAA) is urging (pdf) the Department of Justice to push through and approve the anti trust scrutiny of the proposed Yahoo Microsoft search ad venture.

Security:

  • It's not out yet, but Windows 7 already requires a patch.
  • Mozilla is blocking a .NET Framework Assistant add-on delivered via Windows Update because of a serious security vulnerability.

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