Gone Swedish

Agencies and Marketing Execs:

• Facebook's tapped David Ebersman as its new CFO.
• Apple's Steve Jobs has reportedly returned to work after a five-month medical leave.
• Orbitz has left Mullen and teamed up with Hollywood agency Trailer Park.

Biz Buzz:

• After acquiring it 17 months ago, Yahoo has decided to kill Maven Networks.
• A Swedish software firm just purchased The Pirate Bay for $7.7 million.

E-commerce:

• Get Elastic ponders persistent vs. virtual shopping carts.

Opinion:

• Ad agencies and internet companies will have no choice but to band together and try monetizing digital, some say.

Publishing:

• Are two nav bars really better than one?

Search:

• Here are tips on writing effective press releases that help search engine optimization (SEO).
• Yahoo was apparently the top source of information for Michael Jackson news last week.

Social Networks:

• Facebook has availed vanity URLs for fan pages.
• Time to kill? Here are 26 people who mislead you on Twitter. Spam-wise, that is.
• Halo fashions get the digital runway treatment, courtesy of Microsoft's Xbox.
• AdAge explores how real estate experts use Twitter.
• Grassroots Enterprise has launched "Actions," an app that lets page admins enable visitors to immediately send letters to Federal or state officials. It is Facebook-integrated.